The challenge
AddTraffic relies on distributing high volumes of content to cold audiences as the first stage of a broader performance strategy. While content production was strong, manually turning each piece of content into an engagement campaign created operational bottlenecks.
Campaign setup, structure, and budget allocation required repetitive manual work, limiting speed and scalability. Ads Manager also created unnecessary complexity for a workflow that needed to be simple and repeatable.
- Accelerate campaign execution.
- Standardize content promotion across large volumes.
- Maintain cost efficiency while scaling.
- Reduce manual workload without losing strategic control.
The solution
AddTraffic implemented Boosterberg as the automation engine within their paid media stack. As power users of the platform, AddTraffic integrated Boosterberg into their broader marketing system, using it as the execution layer beneath their proprietary workflow and internal tools.
Automatically create engagement campaigns from newly published content.
Apply consistent promotion logic across high content volumes.
Standardize campaign structure and distribution.
Eliminate repetitive manual campaign setup.
Results
This case study focuses specifically on Boosterberg role in automating and optimizing the top-of-funnel phase of AddTraffic broader performance strategy. The results below are based on aggregated engagement campaign data managed by AddTraffic.
- Average CPM of $8.70 across engagement campaigns.
- Average CPC of $0.76, maintaining cost efficiency at scale.
- Up to approximately 85% reduction in manual effort required for campaign creation and management, based on estimated workflow improvements after automation was introduced.
- With automation handling campaign execution, AddTraffic was able to scale cold audience engagement while maintaining predictable cost control and significantly reducing operational complexity.
Boosterberg became a core automation layer in our marketing system. It allows us to systemize content distribution at scale and significantly reduce the manual workload from the process. While we use it across multiple stages of our strategy, it has been especially impactful in automating our top-of-funnel campaigns.
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