The challenge
Effectix manages Meta campaigns for multiple clients with different goals, audiences, and content formats. The daily friction looked like this:
- Every Meta campaign took roughly an hour to set up
- Each client had multiple audiences that needed separate campaign routing
- Specialists were doing repetitive manual setup work across accounts
- Different team members often saw inconsistent behavior in Meta Ads Manager
- Weekend monitoring was the norm, not the exception
For an agency that needs consistency across specialists and clients, that much friction blocks actual strategy work.
The solution
Effectix moved its Meta content boosting to Boosterberg in 2020. The pieces that fit their multi-client model:
Custom conditions.Exclusion rules keep posts out of the wrong campaigns. The default 3-day post lifecycle stops ads automatically, so no one has to remember.
Audience-specific routing.For one shopping center client, the team built separate campaigns for distinct audiences such as moms, women interested in fashion, men over 30 etc. New posts route to the right one automatically.
Per-objective optimization.Reach campaigns are measured by CPM. Video by ThruPlay (and CTR when links were used). Each setup carries its own logic forward to every new post.
Easy duplication and editing.Campaign duplication and edits are smooth, what used to take an hour in Meta is five minutes in Boosterberg.
Weekly check-ins replace daily clicking.The team reviews each client once a week. Boosterberg handles everything in between.
Same-day support, in your language.Czech, Slovak, or English chat, and not just technical questions. Strategy answered too.
The results
Over six years, Effectix has run 49+ campaigns through Boosterberg, boosting 7 879 individual posts across their client portfolio.
Boosterberg is a great tool for us. It fits our workflow - simple, useful, exactly what we need to manage multiple clients. What used to take an hour in Meta takes ten minutes in Boosterberg.
