The challenge
Publishers produce a high volume of content every day. While paid social is an important distribution channel, it is neither practical nor necessary to promote everything.
Ringier Slovakia faced two main challenges when running traffic campaigns for publisher clients: speed during high-interest moments and decision-making at scale. The team needed clear rules to automatically create ads from posts without manually checking performance metrics for each piece of content.
Manual boosting required constant monitoring, evaluation, and intervention, which made it difficult to react quickly and apply a consistent approach across campaigns.
The solution
Ringier Slovakia introduced Boosterberg to automate how publisher content is selected and amplified through paid social.
Define which types of content should be promoted.
Automatically create traffic campaigns from publisher posts.
Scale promotion according to predefined rules and timing logic.
Apply the same logic consistently across multiple publisher clients.
Let Boosterberg handle prioritization and promotion automatically once the setup is complete.
Results
This case study is based on aggregated performance from three publisher clients managed by Ringier Slovakia, spanning multiple campaigns, major events, and time periods over the past four years.
- CTR of up to 25%, indicating strong content relevance.
- Average CPC of approximately EUR0.007, reflecting efficient traffic delivery.
- Up to approximately 80% reduction in manual effort required for content promotion, based on estimated workflow improvements after automation was introduced.
Boosterberg allowed us to define clear rules for how publisher content should be promoted and apply them consistently across multiple clients. Once set up, the process ran automatically, significantly reducing manual work and helping us scale promotion without adding operational complexity.
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