If your primary objective involves driving users to your website to complete specific actions — such as form submissions or product purchases — a Conversion campaign is the optimal choice.
Prerequisites
Before Starting a Conversion Campaign
0/2- All boosted posts must contain links directing to relevant web pages
- A properly configured Facebook Pixel must be installed on your website
Selecting Appropriate Posts
Posts should align with conversion goals. For product sales, include direct product links. Content should incentivize action through compelling information like pricing, product features, or special offers.
Combine "hard sell" conversion posts with general awareness content in separate campaigns. Use Link Clicks as a performance metric when managing multiple similar posts.
Campaign Stopping Conditions
Total Conversions Limit
Set a maximum conversion count if the offer is limited (finite inventory, limited form slots). The campaign automatically stops upon reaching this threshold.
Cost per Conversion
Establish an acceptable average cost based on expected performance. Choose between 3-day, 1-day, or weekly averaging depending on conversion frequency. Review after one week and adjust so 20–50% of boosted posts are stopped by this condition.