Post engagement campaigns showcase your content to users most likely to interact with it, increasing likes, shares, and comments to drive more conversions.

Benefits of Post Engagement Ads

Post engagement ads are great for building or increasing brand awareness, educating your market and significantly lowering your overall CPA (Cost Per Acquisition).

How to Create a Facebook Post Engagement Campaign in 5 Steps

Campaign Setup Steps

1
Select Posts - Pick one or more posts to promote, or plan new posts specifically for the campaign.
2
Create Campaign - Set up your campaign in Ads Manager or Boosterberg with the Post Engagement objective.
3
Create Ad Set - Define your audience targeting, budget, and placements.
4
Create Ad - Configure the ad creative using your selected posts.
5
Track Your Campaign - Monitor performance metrics and optimize based on results.

Key Considerations When Selecting Posts

Publishing Frequency

Boost all posts if you publish less than one daily. Focus on top-performing posts if you publish more frequently.

Identifying Your Best Posts

When prioritizing posts for engagement, examine metrics and establish benchmarks. Boost posts that exceed your median engagement rate from the previous month — meaning roughly half your content would qualify.

Boosting Strategy

You can boost posts sequentially (one at a time) or simultaneously. With a larger audience and budget, running multiple boosted posts allows Facebook's algorithm to optimize performance across options.

Stopping Conditions

Use time-based stopping to remove outdated content like breaking news or limited-time offers. Use performance-based stopping by setting Cost Per Engagement (CpE) thresholds, aiming for 20–50% of boosted content to meet this condition.

Automate Your Engagement Campaigns

Let Boosterberg automatically boost your best-performing posts.

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