[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fu7U5pqM7Y8L8DaCKzsJQgKRnqXegYdchFt6xmv38drk":3},{"id":4,"slug":5,"title":6,"excerpt":7,"body":8,"category":91,"cover_image":92,"meta_title":93,"meta_description":94,"keywords":95,"canonical_url":100,"noindex":101,"schema_type":102,"related_article_ids":103,"related_question_ids":104,"status":105,"published_at":106,"created_at":107,"updated_at":108,"ai_generated":101,"ai_model":100,"search_vector":109,"related_articles":110,"related_questions":111},"420572fe-ee2a-449e-aac4-9eca7325a035","how-to-run-a-post-engagement-campaign","How to Run a Post Engagement Campaign","Learn how to create and optimize Facebook post engagement campaigns to increase likes, shares, and comments while lowering your overall CPA.",[9,15,19,23,25,44,46,49,53,55,59,61,65,67,85],{"_type":10,"children":11},"paragraph",[12],{"text":13,"_type":14},"Post engagement campaigns showcase your content to users most likely to interact with it, increasing likes, shares, and comments to drive more conversions.","text",{"text":16,"_type":17,"level":18},"Benefits of Post Engagement Ads","heading",2,{"_type":10,"children":20},[21],{"text":22,"_type":14},"Post engagement ads are great for building or increasing brand awareness, educating your market and significantly lowering your overall CPA (Cost Per Acquisition).",{"text":24,"_type":17,"level":18},"How to Create a Facebook Post Engagement Campaign in 5 Steps",{"_type":26,"steps":27,"title":43},"howItWorks",[28,31,34,37,40],{"title":29,"description":30},"Select Posts","Pick one or more posts to promote, or plan new posts specifically for the campaign.",{"title":32,"description":33},"Create Campaign","Set up your campaign in Ads Manager or Boosterberg with the Post Engagement objective.",{"title":35,"description":36},"Create Ad Set","Define your audience targeting, budget, and placements.",{"title":38,"description":39},"Create Ad","Configure the ad creative using your selected posts.",{"title":41,"description":42},"Track Your Campaign","Monitor performance metrics and optimize based on results.","Campaign Setup Steps",{"text":45,"_type":17,"level":18},"Key Considerations When Selecting Posts",{"text":47,"_type":17,"level":48},"Publishing Frequency",3,{"_type":10,"children":50},[51],{"text":52,"_type":14},"Boost all posts if you publish less than one daily. Focus on top-performing posts if you publish more frequently.",{"text":54,"_type":17,"level":48},"Identifying Your Best Posts",{"_type":10,"children":56},[57],{"text":58,"_type":14},"When prioritizing posts for engagement, examine metrics and establish benchmarks. Boost posts that exceed your median engagement rate from the previous month — meaning roughly half your content would qualify.",{"text":60,"_type":17,"level":48},"Boosting Strategy",{"_type":10,"children":62},[63],{"text":64,"_type":14},"You can boost posts sequentially (one at a time) or simultaneously. With a larger audience and budget, running multiple boosted posts allows Facebook's algorithm to optimize performance across options.",{"text":66,"_type":17,"level":48},"Stopping Conditions",{"_type":10,"children":68},[69,72,76,79,82],{"text":70,"_type":14,"marks":71},"Use ",[],{"text":73,"_type":14,"marks":74},"time-based stopping",[75],"bold",{"text":77,"_type":14,"marks":78}," to remove outdated content like breaking news or limited-time offers. Use ",[],{"text":80,"_type":14,"marks":81},"performance-based stopping",[75],{"text":83,"_type":14,"marks":84}," by setting Cost Per Engagement (CpE) thresholds, aiming for 20–50% of boosted content to meet this condition.",[],{"_type":86,"title":87,"buttonUrl":88,"buttonText":89,"description":90},"cta","Automate Your Engagement Campaigns","https://app.boosterberg.com/signup","Try Boosterberg Free","Let Boosterberg automatically boost your best-performing posts.","Guide","https://d2bqjghbl3x16b.cloudfront.net/bb-how-to-run-a-post-engagement-campaign.webp","How to Run a Post Engagement Campaign | Boosterberg","Step-by-step guide to creating Facebook post engagement campaigns that drive interactions and lower your cost per acquisition.",[96,97,98,99],"post engagement","facebook ads","boosting","engagement campaign",null,false,"Article",[],[],"published","2026-02-08T10:55:34.029+00:00","2026-02-08T10:55:34.109387+00:00","2026-05-26T15:56:55.124698+00:00","'acquisit':48 'ad':52 'boost':53 'campaign':7,17,39,55 'comment':23 'cost':46 'cpa':28 'creat':11,35 'drive':41 'engag':6,16,38,50,54 'facebook':14,36,51 'guid':33 'increas':19 'interact':42 'learn':8 'like':20 'lower':25,44 'optim':13 'overal':27 'per':47 'post':5,15,37,49 'run':3 'share':21 'step':30,32 'step-by-step':29",[],[]]