If your primary objective is driving maximum traffic to your website, the Traffic campaign option is ideal. This campaign type displays boosted posts to people most likely to click and visit your website.
Post Format Matters
Link posts are specifically optimized for click-through rates in traffic campaigns and provide the strongest foundation for traffic-focused boosting. If you primarily use other formats (photo, video) with embedded links, consider switching to dedicated link posts.
Which Posts Should You Boost?
Post Selection Criteria
0/3- Monitor Link Clicks as your primary selection metric
- Set median-based thresholds — boost posts with link clicks at or above your 30-day median (top 50%)
- Use Link URL keyword conditions to target only posts leading to monetizable pages
Boosting Strategy
For traffic campaigns, a broader approach works better. Boost multiple posts simultaneously rather than focusing on individual ones. Use wider audience targeting to maximize reach, and enable Past Post Checking to review older posts.
When to Stop Boosting
Time-Based Stops
Set time-based stop conditions for time-sensitive material like breaking news. Prevent displaying outdated advertisements.
Performance-Based Stops
Monitor Cost per Click (CpC) average to minimize spending. Set CpC stop conditions based on expected performance targets. Review campaigns after one week and adjust thresholds — aim for 20–50% of boosted posts to be stopped by this condition.
Drive More Traffic Automatically
Let Boosterberg boost your best link posts to maximize website visits.
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