[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fb3u_2z5sRjNcBYmPacUFC02us9he5PVZXChMZ_SsSkA":3},{"id":4,"slug":5,"title":6,"excerpt":7,"body":8,"category":63,"cover_image":64,"meta_title":65,"meta_description":66,"keywords":67,"canonical_url":73,"noindex":30,"schema_type":74,"related_article_ids":75,"related_question_ids":76,"status":77,"published_at":78,"created_at":79,"updated_at":80,"ai_generated":30,"ai_model":73,"search_vector":81,"related_articles":82,"related_questions":83},"79bdc5d8-3b79-431e-9b73-7ee542972d0c","how-to-run-a-traffic-campaign","How to Run a Traffic Campaign","Drive maximum website traffic with Boosterberg's traffic campaigns. Learn which posts to boost, how to target link clicks, and when to stop underperforming ads.",[9,15,19,23,25,36,38,42,44,47,51,53,57],{"_type":10,"children":11},"paragraph",[12],{"text":13,"_type":14},"If your primary objective is driving maximum traffic to your website, the Traffic campaign option is ideal. This campaign type displays boosted posts to people most likely to click and visit your website.","text",{"text":16,"_type":17,"level":18},"Post Format Matters","heading",2,{"_type":10,"children":20},[21],{"text":22,"_type":14},"Link posts are specifically optimized for click-through rates in traffic campaigns and provide the strongest foundation for traffic-focused boosting. If you primarily use other formats (photo, video) with embedded links, consider switching to dedicated link posts.",{"text":24,"_type":17,"level":18},"Which Posts Should You Boost?",{"_type":26,"items":27,"title":35},"checklist",[28,31,33],{"text":29,"checked":30},"Monitor Link Clicks as your primary selection metric",false,{"text":32,"checked":30},"Set median-based thresholds — boost posts with link clicks at or above your 30-day median (top 50%)",{"text":34,"checked":30},"Use Link URL keyword conditions to target only posts leading to monetizable pages","Post Selection Criteria",{"text":37,"_type":17,"level":18},"Boosting Strategy",{"_type":10,"children":39},[40],{"text":41,"_type":14},"For traffic campaigns, a broader approach works better. Boost multiple posts simultaneously rather than focusing on individual ones. Use wider audience targeting to maximize reach, and enable Past Post Checking to review older posts.",{"text":43,"_type":17,"level":18},"When to Stop Boosting",{"text":45,"_type":17,"level":46},"Time-Based Stops",3,{"_type":10,"children":48},[49],{"text":50,"_type":14},"Set time-based stop conditions for time-sensitive material like breaking news. Prevent displaying outdated advertisements.",{"text":52,"_type":17,"level":46},"Performance-Based Stops",{"_type":10,"children":54},[55],{"text":56,"_type":14},"Monitor Cost per Click (CpC) average to minimize spending. Set CpC stop conditions based on expected performance targets. Review campaigns after one week and adjust thresholds — aim for 20–50% of boosted posts to be stopped by this condition.",{"_type":58,"title":59,"buttonUrl":60,"buttonText":61,"description":62},"cta","Drive More Traffic Automatically","https://app.boosterberg.com/signup","Try Boosterberg Free","Let Boosterberg boost your best link posts to maximize website visits.","Guide","https://d2bqjghbl3x16b.cloudfront.net/bb-how-to-run-a-traffic-campaign.webp","How to Run a Traffic Campaign | Boosterberg","Set up traffic campaigns in Boosterberg to drive website visits. Learn post selection, CPC optimization, and stopping strategies.",[68,69,70,71,72],"traffic campaign","website traffic","facebook ads","link clicks","CPC",null,"Article",[],[],"published","2026-02-08T10:56:55.469+00:00","2026-02-08T10:56:55.525177+00:00","2026-05-26T15:56:45.437326+00:00","'ad':31,55 'boost':20 'boosterberg':12,37 'campaign':6,15,35,51 'click':25,57 'cpc':45,58 'drive':7,39 'facebook':54 'learn':16,42 'link':24,56 'maximum':8 'optim':46 'post':18,43 'run':3 'select':44 'set':32 'stop':29,48 'strategi':49 'target':23 'traffic':5,10,14,34,50,53 'underperform':30 'visit':41 'websit':9,40,52",[],[]]