Boosterberg targeting strategies

Posted on August 31, 2018 under Uncategorized

The power of Facebook lies in its marketing opportunity for advertisers to target very specific audiences. Facebook is really good at collecting behavioral and demographic data about its users, which can in turn be used by advertisers to create a very relevant audience lists for marketing of their product or service. Because Boosterberg uses exactly the same audience targeting features as Facebook, it is possible to deliver your posts to the right people at the right time. In this article we will describe the main targeting strategies that advertisers can implement on Boosterberg.

Interest and demographic targeting

Boosterberg, just like Facebook, lets you choose who should see your ads. You can target your audience based on their interests and/or demographic features. In Boosterberg it is possible to select and target a very specific audience e.g. 19 year old women living in Brazil that are away from family, that play guitar and own a Samsung Android mobile phone (estimated target audience 5 700 users).

Custom audiences

Boosterberg also allows you to import your own custom audiences from Facebook Asset Library. On Facebook you can create custom audience based on people that visited or performed a specific action on your website or your app, you can manually upload a list of people that you wish to target or you can create an audience from people that previously engaged with your content on Facebook or Instagram. Creating such custom audience gives you an opportunity to target a very specific group of people that already know your brand and are more likely to take action based on your Facebook content.

Lookalike audiences

Facebook also lets you create a lookalike audience based on your custom audience. By creating a lookalike audience, Facebook automatically compares the attributes of people in your custom audience to other people on Facebook. The ones that share similar qualities become a part of your lookalike audience. You can also choose a size of your lookalike audience. Smaller audiences match more closely to your original audience and vice versa. After you have created your lookalike audience, you can import it and use it at Boosterberg.

Granular structure audiences

The more specific you get with your audience the higher chance you have to get your message to the right people. Hence, it is never a bad idea to make a very specific audience by combining several targeting options. You can create a lookalike audience, which you can further reduce to people that also meet a certain behavior. For example, you can use a lookalike audience from a custom audience of all people that previously bought a product on your website while further reducing this audience to people that also like to play tennis (in case you started selling tennis rackets on your website).

When figuring out your advertising strategy, you don’t need to pick just one audience. In Boosterberg you can create several ad sets, where each ad set will have its own specific audience. You can further adjust your boosting conditions so that only certain types of posts will be distributed to certain audiences. If you struggle to structure your Boosterberg campaigns in this way, feel free to contact our marketing specialists for help and advice.

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