M Motors SK was established in 2004 after receiving its status of authorized distributor for Mitsubishi Motors brand vehicles in Slovakia. M Motors SK is also responsible for marketing activities of Mitsubishi Motors brand in Slovakia and is managing an official Mitsubishi Motors Slovakia Facebook page with cca 5 000 page fans posting cca 30 posts on a monthly basis.
M Motors SK sought to reinforce the brand Mitsubishi to potential customers and to increase awareness and favourability of the car brand in Slovakia. The company specifically wanted to efficiently reach more potential and relevant customers with their Facebook posts.
Social networks have become a very cost-efficient and effective manner for end-user oriented brands to reach their potential customers. Facebook, being the most popular social network in Slovakia, is one of key elements for any automotive brand marketing activity in this region. Hence, M Motors SK was looking for a solution that would efficiently popularize their brand to its audience in Slovakia through Facebook.
Creating approximately 30 original Facebook posts on a monthly basis, it was highly advisable to promote posts with paid promotion. M Motors SK reached out to Boosterberg for automatic boosting of their Facebook posts that would optimize their Facebook marketing budget, increase their brand awareness and would not result in any major costs associated with contracting a social media advertising specialist.