Boosterberg vs Smartly.io

Self-serve focus vs enterprise scope.

Boosterberg

Best for self-serve teams publishing daily on FB/IG who want transparent $25/channel pricing without a sales demo.

vs
Smartly.io

Best for enterprise brands and large agencies unifying creative production and media buying across Meta, CTV, DSPs, and video.

At a glance

Boosterberg
Smartly.io
Primary focus
BoosterbergFB/IG content boosting automation
Smartly.ioEnterprise creative + media platform
Platforms
BoosterbergFacebook + Instagram only
Smartly.ioMeta + CTV + Open Web DSPs + Video + Conversational commerce
Pricing model
Boosterberg$25/channel/month flat, publicly listed
Smartly.ioSales-only, demo-gated, enterprise pricing
Self-serve signup
BoosterbergYes, free trial without sales call
Smartly.ioDemo required
Setup time
Boosterberg10 minutes to first rule
Smartly.ioEnterprise onboarding (implementation team)
Best fit team
BoosterbergDaily publishers, multi-channel agencies
Smartly.ioEnterprise brands + large agencies

Quick context: what each tool actually is

Smartly.io positions itself as an AI Advertising Platform unifying creative production and media buying across social, CTV, open web display, video, and conversational commerce. Target audience is enterprise-scale with demo-gated pricing.

Boosterberg is rule-based automation for Facebook and Instagram content boosting through Meta's official Marketing API. Self-serve signup, $25 per channel, first rule in 10 minutes.

Where Smartly.io fits

Smartly.io is the right tool when:

  • You're an enterprise brand or large agency with serious ad operations.
  • Creative production at scale is core to your strategy.
  • You advertise across Meta + CTV + open web + DSPs.
  • You have separate creative and media teams that need one system.
  • You can absorb enterprise pricing via custom contract.

Where Boosterberg fits

Boosterberg fits a different team:

  • Facebook and Instagram are your main paid channels.
  • Your team publishes organic content daily and needs to amplify what already performs.
  • You want self-serve signup and transparent pricing.
  • You need rich rule-based control, per-post spend caps, and real human PPC support.
  • You're not running Connected TV or open web display.

Where Boosterberg wins

  • No sales call required. Start a 14-day trial and see pricing on our site.
  • Focused tool: one job (FB/IG content boosting) means less to learn and maintain.
  • Predictable $25/channel pricing you can budget without surprise enterprise upgrades.
  • Per-post spend caps and Past Post Check to retroactively scan and boost older organic winners in bulk.

Where Smartly.io wins

  • Multi-channel coverage at enterprise scale: Meta + CTV + open web DSPs + video.
  • Creative production at scale with dynamic ad creative and design operations.
  • Automated organic post boosting through enterprise creative workflows, not self-serve rule setup, but built for teams already running Smartly's creative + media stack.

Who each tool is actually for

Smartly.io and Boosterberg serve different teams. The right choice depends on who you are and how you work, not on a feature checklist alone.

  • Smartly.io is for enterprise brands and large agencies that unify creative production and media buying across Meta, CTV, open web DSPs, and video, with demo-gated pricing, implementation teams, and operations built for scale.
  • Boosterberg is for teams that publish daily on Facebook and Instagram and want self-serve, rule-based content boost automation: transparent $25/channel pricing, per-post spend caps, Past Post Check, and human PPC support without a sales call.
  • Some enterprise teams run both: Smartly for creative and multi-channel media, Boosterberg as the specialized FB/IG boosting layer underneath.

Pricing

Smartly.io: no public pricing. Sales demo required. Paid contract from start.

Boosterberg: flat $25 per channel per month ($20.83 annual). Listed publicly. 14-day free trial, no credit card.

Different segments. Different budgets. We can't give a direct apples-to-apples cost comparison because Smartly's pricing isn't disclosed.

Bottom line

If your team is enterprise-scale, runs creative + media across multiple channels, and needs a unified platform with dedicated account management and implementation support, Smartly.io is built for you.

If your team publishes daily on Facebook and Instagram, wants focused rule-based boost automation with per-post spend caps and Past Post Check, and prefers self-serve signup and transparent pricing, that's Boosterberg.

Different segments. Different tools. Pick the one that matches how your team actually works.

Boosterberg saves me 30-40 hours every month. That is a full week I can now spend on campaign strategy, management and performance instead of repetitive work.
Tomas B.
Tomas B.
PPC Specialist · Kremsa Digital

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